Sentinel: How AI Detects (and Blocks) Click Fraud on Your Links

Click fraud is everywhere

Where there is money, there are bots. Competitors click your ads to drain your budget. Click farms inflate engagement numbers for hire. Scrapers and crawlers hit every link they find. The result: your click counts are quietly padded with traffic that will never buy anything.

That is not a minor accounting annoyance. Bad data makes you kill channels that are actually working, double down on channels that are not, and report fake performance to stakeholders.

What Sentinel does

Sentinel is Keevala’s AI-powered click fraud detector. It verifies the traffic hitting your links, then shows you the result in three views: a click health gauge that scores how trustworthy your recent traffic is, a verification breakdown that separates human from bot traffic, and a live fraud alert feed that surfaces suspicious activity as it happens.

A sweep can also be run on demand — when you suspect a campaign is being attacked, hit the button and get a fresh analysis instead of waiting for the next scheduled pass.

The threat graph: seeing patterns, not just clicks

Single clicks look innocent. A hundred clicks from one IP in four seconds does not. Sentinel connects the dots across a shared threat graph — IPs, fingerprints, timing, and behavioral signals — so coordinated attacks are caught as a pattern instead of slipping through one click at a time.

The same graph powers the threat counter on your Trust Center page: every detected threat is a number your customers can see, which is a surprisingly strong trust signal in itself.

Clean data, better decisions

Once fraud is identified, you can resolve alerts and filter the noise from your reporting. Your CTR becomes honest, your ad decisions become rational, and your revenue attribution stops crediting bots for sales they never made.

Sentinel and Armadillo: front office and engine

Sentinel is the dashboard you see; Armadillo is the security engine underneath. Armadillo scans every link, scores trust signals, and logs security events across the platform — Sentinel surfaces the part that matters to your campaigns. Together they give marketers and security teams a single answer to the question: can I trust this traffic?